Total Relationship Marketing - Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy, 3e by Evert Gummesson

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dc.contributor.authorGummesson, Evert
dc.contributor.authorButterworth-Heinemann
dc.date.accessioned2024-12-24T09:40:31Z
dc.date.available2024-12-24T09:40:31Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationTotal Relationship Marketing
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2623
dc.language.isoBook
dc.publisher2008
dc.subjectCustomer Relationship Management
dc.subjectMarketing Metrics
dc.subjectReturn on Relationships
dc.subjectReturn on the Non-Measurable
dc.titleTotal Relationship Marketing - Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy, 3e by Evert Gummesson
dc.typeNo Citation

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