Total Relationship Marketing - Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy, 3e by Evert Gummesson

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Total Relationship Marketing - Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy, 3e by Evert Gummesson.pdf (1.99 MB)

Date

No Abstract

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Journal ISSN

Volume Title

Publisher

2008

Abstract

English

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Keywords

Customer Relationship Management, Marketing Metrics, Return on Relationships, Return on the Non-Measurable

Citation

Total Relationship Marketing

URI

https://repository.jdbikolkata.in/handle/123456789/2623

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BBA