Marketing Plans - How to Prepare Them, How to Use Them, 7e by Malcolm McDonald, Hugh Wilson
dc.contributor.author | McDonald, Malcolm | |
dc.contributor.author | Wilson, Hugh | |
dc.date.accessioned | 2024-12-06T06:24:48Z | |
dc.date.available | 2024-12-06T06:24:48Z | |
dc.date.issued | 2011 | |
dc.description.abstract | No Abstract | |
dc.identifier.citation | No Citation | |
dc.identifier.uri | https://repository.jdbikolkata.in/handle/123456789/2344 | |
dc.language.iso | English | |
dc.publisher | John Wiley & Sons | |
dc.subject | Marketing Planning | |
dc.subject | Customer Audit | |
dc.subject | Market Audit | |
dc.subject | Marketing Strategies | |
dc.subject | Integrated Marketing Communications Plan | |
dc.subject | Sales Plan | |
dc.subject | Pricing Plan | |
dc.subject | Multichannel Plan | |
dc.subject | Customer Relationship Management Plan | |
dc.subject | Effectiveness of Marketing Planning | |
dc.subject | Marketing Planning System | |
dc.title | Marketing Plans - How to Prepare Them, How to Use Them, 7e by Malcolm McDonald, Hugh Wilson | |
dc.type | Book |
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