Marketing Management, 15e by Philip Kotler, Kevin Lane Keller

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dc.contributor.authorKotler, Philip
dc.contributor.authorKeller, Kevin Lane
dc.date.accessioned2024-12-02T09:43:11Z
dc.date.available2024-12-02T09:43:11Z
dc.date.issued2016
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2339
dc.language.isoEnglish
dc.publisherPearson Education
dc.subjectMarketing Management
dc.subjectDeveloping Marketing Strategies
dc.subjectDeveloping Marketing Plans
dc.subjectMarketing Research
dc.subjectCustomer Value
dc.subjectMarket Segmentation
dc.subjectTarget Market
dc.subjectProduct Strategy
dc.subjectMarketing Channels
dc.subjectRetailing
dc.subjectWholesaling
dc.subjectBranding
dc.titleMarketing Management, 15e by Philip Kotler, Kevin Lane Keller
dc.typeBook

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