Shopper, Buyer and Consumer Behaviour - Theory and Marketing Applications, 2e by Jay D Lindquist, M Joseph Sirgy

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Shopper, Buyer and Consumer Behaviour - Theory and Marketing Applications, 2e by Jay D Lindquist, M Joseph Sirgy.pdf (440.24 MB)

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No Abstract

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Publisher

2003

Abstract

English

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Keywords

Consumer Decision Making, Organizational Buying, Diffusion of Innovation

Citation

Consumer Behaviour

URI

https://repository.jdbikolkata.in/handle/123456789/2694

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BBA