Taxmann's Mall Management with Case Studies, 2e by Abhijit Das
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Date
No Abstract
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
2008
Abstract
English
Description
Keywords
Retail Store Classification, Consumer Buying Behaviour, Mall management, Types of Malls, Mall Site Selection, Market Analysis, Site Control, Lease Agreement, Tenant Mix, Marketing Planning, Customer Segmentation Methodology, Marketing Communication, Branding Methodology, Brand Valuation, Market Research, Case Studies - Mall management
Citation
Retail Management