Mathur, U CMacmillan India2024-12-182024-12-18No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2576EnglishBookGlobal Marketing StrategiesPricing StrategiesStrategic Marketing PlanCritical Marketing StrategiesStrategic InnovationCase Studies - Stratic Marketing ManagementStrategic Marketing Management - Text and Cases by U C MathurNo Citation