Deshpande, SameerLee, Nancy RSage Publications2025-01-022025-01-02No AbstracSocial Marketinghttps://repository.jdbikolkata.in/handle/123456789/2657EnglishBookStrategic Marketing PlanningSocial Marketing EnvironmentMarket SegmentationSocial Marketing StrategiesManaging Social Marketing ProgrammesSocial Marketing in India by Sameer Deshpande, Nancy R LeeNo Citation