Ramaswamy, V SNamakumari, S2024-12-022024-12-022018https://repository.jdbikolkata.in/handle/123456789/2331BookEnglishMarketing ManagementMarketing EnvironmentStrategic PlanningMarketing StrategyConsumer BehaviourMarket SegmentationTarget MarketProduct ManagementBrandingNew Product DevelopmentMarketing of ServicesMarketing InnovationMarketing ChannelsDistribution in MarketingDigital MarketingAdvertising ManagementSales PromotionCustomer Relationship ManagementSales ManagementPricingMarketing ResearchMarketing Information SystemMarketing Management - Indian Context - Global Perspective, 6e by V S Ramaswamy, S Namakumari