Srinivasan, R2024-12-142024-12-142010No Citationhttps://repository.jdbikolkata.in/handle/123456789/2517No AbstractEnglishServices MarketingConsumer Decision ProcessEthical Decision Making MethodsService Delivery ProcessPricing of ServicesServices Communication MixFirm's Physical EvidenceManaging EmployeesManaging ConsumersService QualityCustomer SatisfactionService FailuresService RecoveryCustomer RetentionCase Studies - Service MarketingServices Marketing - The Indian Context, 4e by R SrinivasanBook