West, DouglasFord, JohnIbrahim, EssamOxford University Press2024-12-182024-12-18No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2572EnglishBookCompetitive AdvantageStrategic AnalysisStrategic AnalysisInternal AnalysisRelationship StrategiesMarket SegmentationProduct InnovationBranding StrategiesService Marketing StrategiesPricing StrategyDistribution StrategyMarketing Communication StrategyE-Marketing StrategyStrategy ImplementationStrategy ControlSocial MarketingCorporate Social ResponsibilityStrategic Marketing - Creating Competitive Advantage by Douglas West, John Ford, Essam IbrahimNo Citation