Srinivasan, R2025-03-192025-03-192018No Citationhttps://repository.jdbikolkata.in/handle/123456789/2901No AbstractEnglishMarketing ManagementInternational MarketingServices MarketingCase Studies - Marketing ManagementCase Studies - International MarketingCase Studies - Services MarketingCase Studies in Marketing - The Indian Context, 7e by R SrinivasanBook