Mathur, U CMacmillan India2024-12-202024-12-20No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2606EnglishBookExternal AnalysisCompetitive AdvantageOperations Level StrategyCorporate Level StrategyGlobal StrategiesStrategic PlanningStrategies for Small Scale IndustriesStrategic AuditCorporate GovernanceStrategies for Non-Profict OrganizationsStrategy ImplementationCase Studies - Strategic ManagementTextbook of Strategic Management by U C MathurNo Citation