Srinivasan, R2024-10-072024-10-07No Citationhttps://repository.jdbikolkata.in/handle/123456789/2000No AbstractEnglishMarketing ManagementInternational Marketing ManagementTrade TheoriesExport PromotionInternational BusinessConsumer BehaviourProduct Policy and PlanningAdvertisingPromotionPricingDistributionBusiness RisksBusiness StrategiesCase Studies - International Marketing ManagementInternational Marketing, 4e by R SrinivasanBook