Singh Bhatia, Puneet2025-03-192025-03-192023No Citationhttps://repository.jdbikolkata.in/handle/123456789/2904No AbstractEnglishDigital MarketingInternet MarketingDigital Marketing FrameworkDigital Marketing Models CreationValue Chain DigitizationDigital Marketing Business ModelsConsumer for Digital MarketingConsumer Behaviour ModelsData Driven MarketingManaging Consumer DemandCustomer IdentityIntegrated Marketing CommunicationsImpact of Digital ChannelsDigital Marketing Assessment PhaseDigital Marketing Internal AssessmentDigital Marketing Objectives PlanningDigital Marketing StrategyDigital Marketing MixDigital Marketing CommunicationsDigital Marketing Planning DevelopmentDigital Marketing ChannelsDigital Marketing OperationsDigital Marketing ExecutionDigital Marketing CampaignDigital BusinessBook