Doyle, Peter2024-12-022024-12-022002No Citationhttps://repository.jdbikolkata.in/handle/123456789/2334No AbstractEnglishMarketing ManagementCustomer-Led BusinessMarketing MixMarket SegmentationStrategic Market PlanningMarket DynamicsMarketing StrategiesBrandingNew Product DevelopmentPricingSales ManagementMarketing ChannelsServices MarketingMarketing Management and Strategy, 3e by Peter DoyleBook