Keller, Kevin Lane2025-03-112025-03-112005No Citationhttps://repository.jdbikolkata.in/handle/123456789/2880No AbstractEnglishBrandingBrand ManagementBrand EquityBrand PositioningBrand ValuesProduct StrategyPricing StrategyChannel StrategyBrand Equity MeasurementBrand Management SystemBrand PerformanceBranding StrategyStrategic Brand Management - Building, Measuring and Managing Brand Equity, 2e by Kevin Lane KellerBook