Das, AbhijitTaxmann Publications2024-12-192024-12-19No AbstracRetail Managementhttps://repository.jdbikolkata.in/handle/123456789/2598EnglishBookRetail Store ClassificationConsumer Buying BehaviourMall managementTypes of MallsMall Site SelectionMarket AnalysisSite ControlLease AgreementTenant MixMarketing PlanningCustomer Segmentation MethodologyMarketing CommunicationBranding MethodologyBrand ValuationMarket ResearchCase Studies - Mall managementTaxmann's Mall Management with Case Studies, 2e by Abhijit DasNo Citation