Woodburn, DianaMcDonald, Malcolm2024-10-182024-10-18No Citationhttps://repository.jdbikolkata.in/handle/123456789/2070No AbstractEnglishKey Account ManagementSelecting and Categorizing Key CustomersDeveloping RelationshipsKey Account ProfitabilityKey Account AnalysisPlanning for Key AccountsRole and Requirements of Key Account ManagersOrganizing for Key Account ManagementKey Account Management - The Definitive Guide, 3e by Diana Woodburn, Malcolm McDonaldBook