Market Research - The Process, Data & Methods Using Stata by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Mooi, ErikSarstedt, MarkoMooi-Reci, Irma2024-12-022024-12-022018No Citationhttps://repository.jdbikolkata.in/handle/123456789/2316No AbstractEnglishMarket ResearchMarket Research ProcessTypes of DataData Collection MethodsDescriptive StatisticsHypothesis TestingAnalysis of Variance (ANOVA)Regression AnalysisPrincipal ComponentFactor AnalysisCluster AnalysisMarket Research - The Process, Data & Methods Using Stata by Erik Mooi, Marko Sarstedt, Irma Mooi-ReciBook