Mudie, PeterPirrie, Angela2024-12-142024-12-142015No Citationhttps://repository.jdbikolkata.in/handle/123456789/2513No AbstractEnglishServices Marketing7-Ps of Services MarketingMcDonaldization of ServicesOrganization for ServiceDesign of ServiceService QualityService EncounterService CommunicationsDemand and Capacity ManagementPerformance MeasurementRelationship MarketingCustomer SatisfactionServices Marketing Management, 3e by Peter Mudie, Angela PirrieBook