Gilligan, ColinWilson, Richard M SButterworth-Heinemann2024-12-182024-12-18No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2578EnglishBookStrategic Marketing PlanningMarketing AuditingSWOT AnalysisMarket SegmentationCompetitor AnalysisCustomer AnalysisStrategy FormulationMarket AnalysisCompetitive AdvantageEenvironmental AnalysisStrategic Marketing Planning by Colin Gilligan, Richard M S WilsonNo Citation