Textbook of Marketing of Services - The Indian Experience by Nimit Chowdhary, Monika Chowdhary

Chowdhary, NimitChowdhary, MonikaMacmillan India2024-12-202024-12-20No AbstracServices Marketinghttps://repository.jdbikolkata.in/handle/123456789/2605EnglishBookClassifying ServicesService QualityService Consumer BehaviourMarket SegmentationMarket Targetting in ServicesService ProductService DesignService PackageCommunicating ServicesService LocationService ChannelsMarketing StrategyGlobalization of ServicesCustomer Relationship ManagementE-CRMCase Studies - Services MarketingTextbook of Marketing of Services - The Indian Experience by Nimit Chowdhary, Monika ChowdharyNo Citation