Choudhury, Pran KUniversities Press (India)2025-01-022025-01-02No AbstracBrand Managementhttps://repository.jdbikolkata.in/handle/123456789/2663EnglishBookBrand PositioningBrand Re-positioningCreating BrandsCompany BrandingProduct BrandingBrand EquitySuccessful Branding by Pran K ChoudhuryNo Citation