Chernev, AlexanderCerebellum Press2024-12-182024-12-18No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2577EnglishBookMarketing TacticsManaging GrowthMarketing PlanIdentifying Target CustomersMarket SegmentationCreating Customer ValueCreating Company ValueCreating Collaborator ValueBusiness ModelStrategic Marketing Management, 8e by Alexander ChernevNo Citation