Zentes, JoachimMorschett, DirkSchramm-Klein, HannaSpringer2024-12-192024-12-19No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2589EnglishBookRetail ManagementRetail FunctionsStore-based RetailingOnline RetailingCross-channel RetailingGrowth StrategiesInternationalisation of RetailingRetail Branding and PositioningRetail PositioningCorporate Social ResponsibilityStore LocationMerchandise ManagementCategory ManagementPricingMarketing CommunicationIn-store MarketingCustomer Relationship ManagementCase Studies - Retail managementStrategic Retail Management - Text and International Cases, 3e by Joachim Zentes, Dirk Morschett, Hanna Schramm-KleinNo Citation