Shanker, Ravi2024-12-142024-12-142011No Citationhttps://repository.jdbikolkata.in/handle/123456789/2518No AbstractEnglishServices MarketingMarketing Mix in ServicesDifferentiation of StrategiesDemand ManagementProductivityService QualityService StrategiesTourism Services MarketingHotel Services MarketingAirline Services MarketingTravel Services MarketingRailways Services MarketingFreight Transportation Services MarketingCourier Services MarketingMarketing Logistics ServicesFinancial Services MarketingInformation Technology Services MarketingTelecom Services MarketingComputer Networking Services MarketingMedia Services MarketingHealthcare Services MarketingEducation Services MarketingServices Marketing - The Indian Perspective - Text and Readings by Ravi ShankerBook