Cateora, Philip RGilly, Mary CGraham, John L2024-10-172024-10-17No Citationhttps://repository.jdbikolkata.in/handle/123456789/2032No AbstractEnglishInternational MarketingDeveloping Global Marketing StrategiesImplementing Global Marketing StrategiesProducts and Services for ConsumersProducts and Services for BusinessesInternational Marketing ChannelsIntegrated Marketing CommunicationsInternational AdvertisingPersonal SellingSales ManagementPricing for International MarketsCase Study - International MarketingInternational Marketing, 15e by Philip R Cateora, Mary C Gilly, John L GrahamBook