McDonald, MalcolmDunbar, Ian2024-12-022024-12-022012No Citationhttps://repository.jdbikolkata.in/handle/123456789/2317No AbstractEnglishMarket SegmentationMarket Segmentation ProcessScope of a Segmentation ProjectDecision-MakersAssessing Company CompetitivenessMarket Segmentation - How to Do It and How to Profit from It, 4e by Malcolm McDonald, Ian DunbarBook