Panda, Tapan K2024-12-022024-12-022007https://repository.jdbikolkata.in/handle/123456789/2325BookEnglishMarketing ManagementMarketing PlanningMarket ResearchMarketing Information SystemMarketing EnvironmentConsumer BehaviourMarket SegmentationTarget MarketBrandingNew Product DevelopmentPricingMarketing ChannelsRetail ManagementAdvertising ManagementSales PromotionInternational MarketingCase Studies - Marketing ManagementMarketing Management - Text and Cases, 2e by Tapan K Panda