Marketing 4.0 - Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Kotler, PhilipKartajaya, HermawanSetiawan, Iwan2024-12-022024-12-022017No Citationhttps://repository.jdbikolkata.in/handle/123456789/2321No AbstractEnglishMarketing ManagementParadoxes of MarketingDigitalMarketingNew Customer PathMarketing Productivity MetricsIndustry ArchetypesHuman-Centric MarketingContent MarketingOmnichannel MarketingEngagement MarketingMarketing 4.0 - Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan SetiawanBook