Strategic Brand Management - Building, Measuring and Managing Brand Equity, 4e by Kevin Lane Keller

Keller, Kevin Lane2024-12-172024-12-172013No Citationhttps://repository.jdbikolkata.in/handle/123456789/2534No AbstractEnglishStrategic Brand ManagementBrand ManagementDeveloping Brand StrategyCustomer-Based Brand EquityBrand PositioningDesigning Brand Marketing ProgramsImplementing Brand Marketing ProgramsMeasuring Brand PerformanceInterpreting Brand PerformanceGrowing Brand EquitySustaining Brand EquityBrand EquityStrategic Brand Management - Building, Measuring and Managing Brand Equity, 4e by Kevin Lane KellerBook