Ramaswamy, V SNamakumari, S2024-12-022024-12-022003No Citationhttps://repository.jdbikolkata.in/handle/123456789/2336No AbstractEnglishMarketing ManagementMarketing EnvironmentMarketing MixMarketing StrategyConsumer BehaviourNew Product DevelopmentPricingSales PromotionMarketing ResearchMarketing Information SystemMarketing of ServicesInternational MarketingMarketing Management -Planning Implementation & Control Global Perspective Indian Context, 3e by V S Ramaswamy, S NamakumariBook