Alsem, Karel JanMcGraw Hill Education2024-12-182024-12-18No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2571EnglishBookStrategic Marketing PlanningStrategic Marketing ProcessValue StrategiesInternal AnalysisCustomer AnalysisIndustry AnalysisCompetitor AnalysisDistribution AnalysisSWOT AnalysisPortfolio AnalysisCorporate ObjectivesCorporate StrategyMarketing ObjectivesMarketing StrategyStrategy ImplementationStrategic Marketing - An Applied Perspective by Karel Jan AlsemNo Citation