Marketing Research - An Applied Orientation, 6e by Naresh K Malhotra, Satyabhushan Dash

Malhotra, Naresh KDash, Satyabhushan2024-12-062024-12-062011No Citationhttps://repository.jdbikolkata.in/handle/123456789/2347No AbstractEnglishMarketing ResearchResearch Design FormulationData CollectionData PreparationFrequency DistributionCross-TabulationHypothesis TestingAnalysis of Variance and CovarianceCorrelation and RegressionDiscriminant and Logit AnalysisFactor AnalysisCluster AnalysisMultidimensional ScalingConjoint AnalysisStructural Equation ModellingPath AnalysisInternational Marketing ResearchCase Studies - Marketing ResearchMarketing Research - An Applied Orientation, 6e by Naresh K Malhotra, Satyabhushan DashBook