McDonald, MalcolmWilson, Hugh2024-12-062024-12-062016No Citationhttps://repository.jdbikolkata.in/handle/123456789/2342No AbstractEnglishMarketing PlanningCustomer AuditMarket AuditMarket SegmentationCustomer NeedsIntegrated Marketing Communications PlanSales PlanKey Account PlanMultichannel PlanCustomer Relationship Management PlanPricing PlanEffectiveness of Marketing PlanningMarketing Planning SystemMarketing Plans - How to Prepare Them, How to Profit from Them, 8e by Malcolm McDonald, Hugh WilsonBook