Total Relationship Marketing - Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy, 3e by Evert Gummesson

Gummesson, EvertButterworth-Heinemann2024-12-242024-12-24No AbstracTotal Relationship Marketinghttps://repository.jdbikolkata.in/handle/123456789/2623EnglishBookCustomer Relationship ManagementMarketing MetricsReturn on RelationshipsReturn on the Non-MeasurableTotal Relationship Marketing - Marketing Management, Relationship Strategy ,CRM, and a New Dominant Logic for the Value-Creating Network Economy, 3e by Evert GummessonNo Citation