McDonald, MalcolmWilson, Hugh2024-12-062024-12-062011No Citationhttps://repository.jdbikolkata.in/handle/123456789/2344No AbstractEnglishMarketing PlanningCustomer AuditMarket AuditMarketing StrategiesIntegrated Marketing Communications PlanSales PlanPricing PlanMultichannel PlanCustomer Relationship Management PlanEffectiveness of Marketing PlanningMarketing Planning SystemMarketing Plans - How to Prepare Them, How to Use Them, 7e by Malcolm McDonald, Hugh WilsonBook