Kotler, PhilipKeller, Kevin Lane2024-12-022024-12-022016No Citationhttps://repository.jdbikolkata.in/handle/123456789/2339No AbstractEnglishMarketing ManagementDeveloping Marketing StrategiesDeveloping Marketing PlansMarketing ResearchCustomer ValueMarket SegmentationTarget MarketProduct StrategyMarketing ChannelsRetailingWholesalingBrandingMarketing Management, 15e by Philip Kotler, Kevin Lane KellerBook