Wilson, Richard M SGilligan, ColinButterworth-Heinemann2024-12-182024-12-18No AbstracStrategic Marketing Managementhttps://repository.jdbikolkata.in/handle/123456789/2575EnglishBookMarket AnalysisSWOT AnalysisCompetitive AdvantageMarket SegmentationCompetitor AnalysisCustomer AnalysisStrategy FormulationEenvironmental AnalysisProduct StrategiesPricing PoliciesPricing StrategiesStrategic EvaluationStrategy ImplementationStrategy ControlStrategic Marketing Management - Planning, Implementation and Control, 3e by Richard M S Wilson, Colin GilliganNo Citation