Marketing Management, 14e by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

Kotler, PhilipKeller, Kevin LaneKoshy, AbrahamJha, Mithileshwar2024-12-022024-12-022013No Citationhttps://repository.jdbikolkata.in/handle/123456789/2338No AbstractEnglishMarketing ManagementDeveloping Marketing StrategiesDeveloping Marketing PlansMarketing EnvironmentCustomer ValueMarket SegmentationTarget MarketProduct StrategyMarketing ChannelsRetailingWholesalingBrandingMarketing Management, 14e by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar JhaBook