Ryals, LynetteMcDonald, Malcolm2024-10-182024-10-18No Citationhttps://repository.jdbikolkata.in/handle/123456789/2072No AbstractEnglishKey Account ManagementPlanning for Key AccountsSelecting and Categorizing Key CustomersKey Account Plans - The Practitioners Guide to Profitable Planning by Lynette Ryals, Malcolm McDonaldBook