Marketing 5.0 - Technology for Humanity by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
John Wiley & Sons
Abstract
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Description
Keywords
Marketing Management, Marketing 5.0, Marketing Technology, Challenges for Marketers, Tech-Empowered Marketing, New Strategies for Marketing, Data-Driven Marketing, Predictive Marketing, Contextual Marketing, Augmented Marketing, Agile Marketing
Citation
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