Strategic Marketing Planning by Colin Gilligan, Richard M S Wilson

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dc.contributor.authorGilligan, Colin
dc.contributor.authorWilson, Richard M S
dc.contributor.authorButterworth-Heinemann
dc.date.accessioned2024-12-18T10:58:44Z
dc.date.available2024-12-18T10:58:44Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationStrategic Marketing Management
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2578
dc.language.isoBook
dc.publisher2003
dc.subjectStrategic Marketing Planning
dc.subjectMarketing Auditing
dc.subjectSWOT Analysis
dc.subjectMarket Segmentation
dc.subjectCompetitor Analysis
dc.subjectCustomer Analysis
dc.subjectStrategy Formulation
dc.subjectMarket Analysis
dc.subjectCompetitive Advantage
dc.subjectEenvironmental Analysis
dc.titleStrategic Marketing Planning by Colin Gilligan, Richard M S Wilson
dc.typeNo Citation

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