Strategic Marketing Management, 8e by Alexander Chernev
dc.contributor.author | Chernev, Alexander | |
dc.contributor.author | Cerebellum Press | |
dc.date.accessioned | 2024-12-18T10:58:44Z | |
dc.date.available | 2024-12-18T10:58:44Z | |
dc.date.issued | No Abstract | |
dc.description.abstract | English | |
dc.identifier.citation | Strategic Marketing Management | |
dc.identifier.uri | https://repository.jdbikolkata.in/handle/123456789/2577 | |
dc.language.iso | Book | |
dc.publisher | 2014 | |
dc.subject | Marketing Tactics | |
dc.subject | Managing Growth | |
dc.subject | Marketing Plan | |
dc.subject | Identifying Target Customers | |
dc.subject | Market Segmentation | |
dc.subject | Creating Customer Value | |
dc.subject | Creating Company Value | |
dc.subject | Creating Collaborator Value | |
dc.subject | Business Model | |
dc.title | Strategic Marketing Management, 8e by Alexander Chernev | |
dc.type | No Citation |
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