Strategic Marketing - Making Decisions for Strategic Advantage, 2e by Musadiq A Sahaf
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Date
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Authors
Journal Title
Journal ISSN
Volume Title
Publisher
2019
Abstract
English
Description
Keywords
Strategic Marketing Framework, Strategic Decision, Strategic Hierarchy, Marketing Strategy, Strategic Marketing Process, Marketing Environment, Competitive Advantage, Consumer Decision-making, Consumer Behaviou, Competitor Analysis, Competitive Position, Customer Relationship Management, Market Segmentation, Competitive Marketing Strategies, Marketing Decision-making, Marketing Forecasting, Service Marketing Strategies, Distribution Strategy, Channel Management, Communication Strategies, Personal Selling, Sales Promotion, Pricing Policies, Pricing Strategies, Global Marketing Strategies
Citation
Strategic Marketing Management