Marketing Management - Text and Cases by S H H Kazmi
Loading...
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Excel Books
Abstract
Book
Description
Keywords
Marketing Management, Strategic Marketing Planning, Marketing Implementation, Marketing Control, Social Responsibilities and Ethics in Marketing, Marketing Environment, Marketing Research, Marketing Information System, Consumer Behaviour, Target Market, Branding, New Product Development, Advertising Management, Sales Promotion, Marketing Channels, Retailing, Wholesaling, Pricing, Marketing of Services, International Marketing, E-Marketing, Case Studies - Marketing Management