Advertising, Brands and Consumer Behaviour - The Indian Context by S Ramesh Kumar, Anup Krishnamurthy
dc.contributor.author | Kumar, S Ramesh | |
dc.contributor.author | Krishnamurthy, Anup | |
dc.date.accessioned | 2024-07-26T10:27:02Z | |
dc.date.available | 2024-07-26T10:27:02Z | |
dc.date.issued | 2020 | |
dc.description.abstract | No Abstract | |
dc.identifier.citation | No Citation | |
dc.identifier.uri | https://repository.jdbikolkata.in/handle/123456789/44 | |
dc.language.iso | en | |
dc.publisher | Sage Publications India | |
dc.subject | Advertising | |
dc.subject | Branding | |
dc.subject | Consumer Behaviour | |
dc.title | Advertising, Brands and Consumer Behaviour - The Indian Context by S Ramesh Kumar, Anup Krishnamurthy | |
dc.type | Book |
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