Strategic Marketing - Planning and Control, 3e by Graema Drummund, John Ensor, Ruth Ashford
Loading...
Date
No Abstract
Journal Title
Journal ISSN
Volume Title
Publisher
2008
Abstract
English
Description
Keywords
Strategic Analysis, Eenvironmental Analysis, Industry Analysis, Market Analysis, Competitive Intelligence, Market Segmentation, Internal Analysis, Strategy Formulation, Branding Strategy, Product Development, Product Innovation, Strategy Implementation, Strategy Control, Customer Relationship Management, Marketing Decision-making
Citation
Strategic Marketing Management